“Limit everything to the essential, but do not remove the poetry.”

My understanding

It is such a perfect way to describe good design. It reminds me that simplicity doesn’t mean stripping away emotion. It’s about focusing on what truly matters, while still leaving room for beauty and meaning.

In my own work, I try to keep things clean and functional, but I never want them to feel cold. It’s the little details, the touches that speak to the heart, that make something special. Sometimes with colors, sometimes with words.

This quote reminds me that design isn’t just about solving problems. It’s about creating something people can connect with and feel.

Reminds me

1. Simon Sinek’s quote, "People don’t buy what you do. They buy why you do it."